eCommerce

Easy To Use WordPress Themes

September 5, 2010 in eCommerce by SupremeCenterHosting  |  7 Comments

Start your own profitable websites with themes from premiumPress.com. All themes from Premium Press include free updates, free support and more than 20 extra designs.

DirectoryPress makes starting your own website directory or link bid directory a piece of cake! It is an out-of-the-box, full-featured with extra designs, built in payment gateways, google maps, DOMZ and CSV import tools, reciprocal link checker, membership packages and lots more! Save $23.70 on DirectoryPress now.

The Classifieds theme is a turnkey solution for starting your own classifieds website – which means all you have to do is select and customize your template, add categories, and you’re ready to start accepting classified submissions. Save $23.70 on the Classifieds theme now.

With CouponPress allows you to set up your own coupon or voucher website solution. You simply install, select your template, add or import your coupons and your ready to start earning affiliate commission! Save $23.70 on Coupon Press now.

The ShopperPress shopping cart solution allows you to set up your own eCommerce website simply by selectng your template and adding products. This is the ideal solution for anyone starting their own store selling their own products, services, affiliate products, ebooks, music or file downloads. Save $23.70 on ShopperPress now.

With RealtorPress you can start your own real state website using their SEO friendly, and easy to use real estate theme for WordPress. RealtorPress real estate software is an out-of-the-box website soltion for both individual realtors and real estate companies. You simply install, select your template, add or import your real estate property and your ready to go! You can create staff accounts, import proprty lstings, allow visitors to submit their property and create custom search options and image galleries. Save $23.70 on RealtorPress now.

Get 30% Discount On ShopperPress WordPress Shopping Cart

August 2, 2010 in eCommerce by SupremeCenterHosting  |  No Comments

ShopperPress takes the power, flexibility and security of the WordPress CMS and transforms it into a search engine friendly, feature rich ecommerce platform capable of handling thousands of store products, website members and creating unlimited categories and extra store pages.

Built into every copy of ShopperPress are lots of great shopping cart features and over 20 professional looking store templates allowing you to pick and choose which design you like for your store.

Save 30% on ShopperPress today – use coupon code PREMIUMTHEMES at checkout.

Finding Products to Sell

July 20, 2010 in eCommerce by SupremeCenterHosting  |  No Comments

As an online retailer you continually face the task of finding products to sell. Whether you are selling products that your company manufactures or you warehouse inventory to sell there is always the need to find additional sources of new products for your customers. Many factors go in to the process of determining what to sell, but one of the primary deciding factors is whether you can make a profit. Many online retailers are turning to drop shipping as a product sourcing method.

What is Drop Shipping?
Drop shipping is a supply chain management technique in which the retailer does not keep goods in stock, but instead transfers customer orders and shipment details directly to the manufacturer or a wholesale distributor, who then ships the goods to the customer. As in all retail scenarios, the online retailer makes the profit on the difference between the wholesale and retail price.

Determining What to Sell
In determining what to sell, drop shipping can be a useful tool to help you meet your sourcing needs. The following are some of the things that can help you decide what to sell with drop shipping as an option:

1) One of the best ways to be successful selling online is to sell what you know and enjoy. Drop shipping can give you access to products that you have a good knowledge of which likely means you generally understand the audience you are trying to reach. This will ensure that you appeal to their needs and are able to effectively price your products to attract buyers and maximize sales. Furthermore, you will be able to supplement your website with valuable subject matter making your site more relevant to your visitors. The more your customers view your site as a trusted place for information, the more they will return and ultimately the more they will purchase from you.

2) If you currently have a site selling just a few SKU’s you might want to focus on rounding out your portfolio of products through drop shipping. Offering your customers more of the products they are looking for is important to developing long-term, repeat customers. For example if you have a site selling fishing poles and reels you might want to extend your reach into the vertical by carrying items such as fishing line, lures, waders, fishing vests, nets, etc. If you are able to take care of all your customers’ needs you will create customers that are more loyal over the long term and less price conscious in the short term.

3) Focus on dollar margin rather than margin percentage. Why should you follow this strategy? Simply put, with drop shipping, selling a high-priced item carries no more risk than selling a low-priced item. For example, if you sell an item that costs $10 for $20, the profit margin is 100 percent and the dollar profit margin is $10. If you sell an item that costs $500 for $550 the profit margin is a measly 10 percent, however your profit margin in dollars is $50. That is a five times higher dollar margin on an item with a much smaller percentage profit margin. Assuming it requires the same amount of effort to sell one item as the other, it is better to focus on the dollar amount you will earn on each sale rather than the percentage amount.

Try Drop Shipping
We have partnered with Doba, the industry leader in connecting online retailers with drop shippers, to offer you the chance to try drop shipping for free for 14 days.

Click here to sign up for your FREE 14-day trial.

ShopperPress – a fully featured out of the box shopping cart

June 6, 2010 in eCommerce by SupremeCenterHosting  |  No Comments

ShopperPress is a fully featured, turn-key ready, out of the box shopping cart solution for WordPress, suitable for selling all types of products, services, and digital downloads online. It includes 20+ store designs, unlimited installations, lifetime free support and upgrades.

ShopperPress works with any standard WordPress 2.8+ installation. Since WordPress is free, secure, SEO friendly and supports thousands of extra plugins, it is the best platform for any successfully online store. You simply install, select your template, add products and you are ready to start accepting orders. It takes minutes to get your site online, from download to installation, and its easy to setup and manage.

Some key features and benefits of using ShopperPress:

* Unlimited Installations – Setup 1 or 1,000 online stores!
* Open source code – No Encryption
* Easy to customize and change content
* Google Adsense / Analytics Ready
* Product image uploads + cropping tools
* 20+ changeable shopping cart designs
* Built in shipping & tax options
* Coupon codes and promotional tools
* Completely browser based, work from anywhere!
* Amazon, eBay, CSV, Datafeedr import tools
* Supports widgets and other WordPress plugins
* Built in articles/blog section
* Auto removal after XX number of days
* Multiple language support
* Multiple currency tools
* and 20+ Integrated Payment Gateways

Supreme Center Hosting is ShopperPress ready. Choose a hosting package and SSL Certificate, and use code SHOPPERPRESS at checkout to save 15% off your order total. Then, Purchase ShopperPress and we will provide free professional installation.

Do the developers of CRE Loaded understand PCI Compliance?

August 19, 2009 in eCommerce by SupremeCenterHosting  |  2 Comments

The CRE developers recently released their CRE Loaded 6.4 PCI edition, touting full compliance with the Payment Card Industry (PCI) security rules. I won’t discuss the fact that v6.4 was released unfinished with bugs, and in fact, security issues. I do however want to focus on their lack of knowledge of the PCI security rules, or their inability to properly educate their customers on compliance.

A customer recently spoke with Michael Miller, head of CRE Developement, and was told that she needed to be PCI compliant and suggested she use CRE Secure. He also stated that she needed to use a host that was also PCI Compliant and recommended that she use their PCI compliant hosting partner – at a cost of $500/month. This customer explained to Mr. Miller that she does not collect credit cardholder data on her site and uses third-party payment gateway Authorize.Net to process payments. Mr. Miller stated that Authorize.Net is Not PCI compliant. Six days later, CRE made an about face and released a newsletter titled “CRE Loaded Announces PCI Compliance Connection to Authorize.Net.” Within the newsletter, CRE writes:

“CRE now connects directly to Chase Orbital and Authorize.Net If your current gateway is not listed above, ask your current merchant bank provider how you can easily make the switch over to Authorize.Net.”

I’m confused. CRE is creating a “PCI Compliance Connection” with, according to Michael Miller of CRE, a third-party payment gateway that is Not PCI Compliant? It is clear to me that Mr. Miller wanted my customer to use their CRE Secure for credit card processing. Suggesting that Authorize.Net is not PCI Compliant is a disingenuous way of drumming up business for the “Evil Overlord.” Fact is, Authorize.Net is PCI Compliant:

“Authorize.Net also complies with payment industry-specific requirements known as the Payment Card Industry Data Security Standard (PCI DSS v1.1). Our Qualified Security Assessor is Trustwave and we completed our most recent audit in May 2008.”

Visiting the Authorize.Net website and verifying their compliance is so easy, even a money can do it.

PCI Compliance Myths

One myth about PCI Compliance is that every merchant must be PCI Compliant. Fact is, if you use a third-party payment gateway such as Authorize.Net or PayPal, then you are not required to be PCI Compliant – the third-party processor is.

Another myth is you, not only are you required to be be PCI Compliant, but you must also use a PCI Compliant hosting provider. Again, if you use a third-party payment gateway such as Authorize.Net or PayPal then you, and your hosting provider, are not required to be PCI Compliant.

What is required?

As described in PCI Data Security Standard Requirements and Security Assessment Procedures (available at https://www.pcisecuritystandards.org), the PCI Data Security Standard is intended to protect cardholder data and sensitive authentication data. As described on page 4 of that document, cardholder data includes the primary account number, cardholder name, service code and expiration date, while sensitive authentication data includes full magnetic stripe data, CAV2/CVC2/CVV2/CID, and the PIN/PIN Block.

In short, if you and your hosting provider collect, store, process and transmit cardholder data and sensitive authentication data, then you and your hosting provider are must be PCI Compliant.

PCI Compliance does not mean Breach-Free. “It’s a mistake for anyone to equate compliant with impossible to breach,” says David Taylor, CISSP and founder of the PCI Knowledge Base. “There is no way that a committee that has to consider what is “reasonable” and “affordable” to its members and the industry as a whole can possibly design a set of standards that can prevent one clever hacker from figuring out a way to break in, then sharing his/her hack with millions via the Internet,” Taylor says.

If a hosting provider, and merchant using that hosting provider, does not collect, store, process, and transmit any data that falls under the requirements of PCI, then neither host or merchant must comply with the PCI Data Security Standard Requirements and Security Assessment Procedures.

Don’t let anyone sell you on the idea of PCI Compliance. If you use a third-party payment gateway, and are happy with the service they provide, then you do not need to do anything. That being said, there is no reason why you should not ask your hosting provider if they collect, store, process, and transmit any data that falls under the requirements of PCI, and if they do, are they PCI Compliant? There is always that chance that a hacker can break in and steal credit card data. If the hosting provider is not PCI Compliant, the hosting provider could be fined – causing the provider to shut down, leaving you and your business in limbo.

The majority of our customers prefer to use PayPal as their preferred payment processor. Therefore, we do not collect, store, process, or transmit cardholder data or sensitive authentication data. All merchants using our shared hosting services also use third-party payment gateways. What does this mean? Our shared hosting services will continue to be affordable. Within the next 30-days or so, we will start offering PCI Compliant dedicated solutions. However, we will continue to offer affordable dedicated solutions to those customers who prefer to use a third-party payment gateway. Hosting your eCommerce website does not have to be an expensive process. Shelling out $500/month for a PCI compliant hosting provider is unnecessary.

Google Checkout – Now Less For More

March 11, 2009 in Business, eCommerce by SupremeCenterHosting  |  No Comments

in_greed_we_trustThat little image to the left says it all about the new Google Checkout transaction processing fees going into effect May 5, 2009:

When we launched Google Checkout in 2006, we set out to create a fast, secure online shopping experience for our users. Now in our third year of helping merchants increase sales and attract user interest, we’re announcing the decision to move from our previous standard fee schedule to a new tiered pricing model where rates decrease as merchants process more transactions through Checkout.

On May 5, we will be implementing a few changes to Google Checkout:

* Google Checkout’s transaction processing fees will transition to a new tiered fee structure, where the rates will vary depending on a merchant’s monthly sales processed through Checkout. For more details about the pricing changes, please visit our U.S. fees page and our U.K. fees page.

* With the new tiered fee structure, merchants can qualify for rates as low as 1.9% + $0.30 per transaction in the U.S., and 1.4% + £0.20 per transaction in the U.K.

* We will also be discontinuing the AdWords free transaction processing promotion at this time. As previously announced, Google Grants recipients will still be eligible for free donation processing until 2010.

We’re committed to the continued growth and development of Checkout and to helping merchants increase sales by driving more leads and higher conversions.

Google Checkouts new transaction processing fees are now very similar to the PayPal processing fees:

Monthly Sales Through Google Checkout/Fees Per Transaction

Less than $3,000 –> 2.9% + $0.30
$3,000 – $9,999.99 –> 2.5% + $0.30
$10,000 – $99,999.99 –> 2.2% + $0.30
$100,000 or more –> 1.9% + $0.30

It appears that these new rates are aimed at forcing smaller online business to pack up their Google Checkout buttons and head on over [or back] to PayPal and there are plently of people ranting about it. One user stated:

Wow. It seems to me that you at least wait until you have the best service possible before you hike the prices – especially given the current economic crisis. While I understand the need to raise prices, as one of the many small businesses who chose Google Checkout over PayPal despite the lack of comparable services/options (phone assistance, multiple order checkout for customers, gift card options etc.) I can no longer afford to pay for GCO. We are a small company and we just launched our online ordering system a few months ago. We are still building our sales and online presence and we simply can’t afford this level of price increase especially with the many options that GCO lacks. It is really unfortunate, as many of our customers truly hate using PayPal and were excited that we were going with GCO. Unfortunately, we have no choice but to leave Google at this time. If the prices are the same and I get more for my money with PayPal, I will simply explain to my customers that Google went back on its “DO NO EVIL” philosophy. I guess the saying is true “If it seems too good to be true – it must be” Sorry to go Google, but what did you really think the response would be from us little guys?

The lack of comparable or competitive services was the number one reason we never implemented Google Checkout on our hosting site, not to mention that Google Checkout was merely a lesser version of 2Checkout, which is another service I would not recommend.

American Greed is rampant and a shitty economy does not seem to matter when the all mighty dollar is in control. Its all business, right Google?

JROX.COM eCommerce Manager [JEM] – eCommerce New Kid On The Block

March 3, 2009 in eCommerce by SupremeCenterHosting  |  8 Comments

shopping_cartIn a world filled with eCommerce solutions such as Prestashop and osCommerce, now comes the newest offering… JEM.

The makers of JEM call it a “Fully Integrated eCommerce, Content and Marketing Solution.” They go on to say that “With JEM, you’ll get a completely integrated solution that allows you to have one interface to manage your content, orders, promotional material and news.”

We took a ride on their Demo installation, and at first glance it reminded us of Prestashop, but without all the fancy AJAX. The backend had the feel of the JROX.COM Affiliate Manager [JAM] with all the tools and gadgets appropriately grouped. The features include Built-In Content Management, FAQ Module and Web Page Builder, Integrated Affiliate Marketing and Promotion System, Search-Engine Friendly URLs and more. Each feature was easy to use and understand something we all expect from any website application – but do not always get. Although unappealing, there are free templates included with JEM as well. The only thing missing in JEM was a blog, and the ability to make us breakfast.

We have been working with eCommerce shopping cart systems for over 5 years and can honestly say that there are few eCommerce systems that include a good, working Affiliate manager [we have and use JROXs’ affiliate management system and have always been impressed with its features and ease-of-use], not to mention a built-in Content Management system.

We all know that content is King and the ability to add unique content to your site is obviously important. The integration of a content management system and affiliate program into an eCommerce site is a plus, but our ride ended abruptly when we reached the JEM License Options page. We were surprised by the cost of a JEM license.

JROX.COM eCommerce Manager product page states:

“With JEM, you’ll definitely save money. Why buy several different software applications to handle your shopping cart, affiliate program, or web page editor that can total hundreds, if not thousands of dollars? By using JEM, you’ll get all of it in one single installation, with no need to purchase additional software.”

This is partially true. By using JEM you will get a system that includes the 3 big features that most website owners can not do without – eCommerce shopping cart, affiliate manage and a content management system. However, we are not convinced that anyone will save much money using JEM. The downside to JEM is the price of its license. Granted, you can freely download and use JEM without cost but there is a catch… much like JAM, the free version is restricted to only 50 members [only 50?]. Once you reach the limit, you must purchase a license [not that there is anything wrong with that].

JROX has two license options. The first is strictly the application itself – no frills, no thrills. The license will cost you $29.95 per month, seemingly for as long as you use the application. As far as we can tell there is no included support, outside their regular support options and user-to-user forums, and there is no indication that regular updates will be provided, or if those updates will be free. One can only assume the latter to be the case.

The second option is JEM with cPanel hosting. The license page states that this option includes 4 GB of Disk Space, Unlimited Emails, Unlimited Databases, Unlimited Add-on Domains, Unlimited FTP Accounts, and Unlimited Sub Domains. However, clicking on More Info reveled that the hosting plan includes only 2 GB of disk space with an ample 100 GB of data transfer [the difference in allotted disk space could be a typo]. As we do provide hosting services, the additional $15/month for hosting is not a huge selling point considering our Director cPanel Hosting Plan allots you about 21 GB’s more disk space and 100 GB’s more data transfer for about the same price. Fact is, JEM will operate the same on our servers just as it would with any host offering LAMP [Linux, Apache, MySQl and PHP].

While at first glance the license fees may seem worthwhile [remember, it is a full-blown eCommerce system], the cost [not including hosting] outweighs the value. If you were to use JEM for 5 years, the cost would be $1,797. However, you could use any number of free/open source Content Management and eCommerce applications, purchase a JROX Affiliate Manager [JAM] license and hire a designer to create a design for use with each application and accomplish the same for less. The benefit of using JEM? Considering applications such as Prestashop, and Joomla are free to download, use and update, you’re cost to use these applications for 5 years is $0. One could easily find a good designer to design a theme for use with each application and pay an industry standard of about $100-$200 per application. Add up the JROX Affiliate Manager license fee of $250, the $0 cost to use Prestashop and Joomla, the $600 design cost for a theme for use with JAM, Prestashop & Joomla, and the total cost for 5 years is $850 – $947 less than JEM!

We love that JEM comes with a working affiliate manager and content management system. We love that JEM is packed with a slew of features that make Salvatore Iozzia’s CRE Loaded look like a floating candy bar in a public pool. We love that JEM does not force standards on its end user like EOS Online Merchant does with Forced SSL. Unfortunately, the never-ending license fee does not make a gem out of JEM. The cost of JAM is $250. You can pay it all at once or you can choose their payment plan. Considering this, a similar option [and maybe some toast] would make all the difference for JEM.