A recent Google blog post revealed exactly how much revenue it shares with third-party websites. Google said that its AdSense for content program paid out 68% of revenues to publishers, while under its AdSense for search program, publishers received 51%.
Up until now, Google has remained mum on revenue shares which led many to question if publisher revenue was on a decline. However, Monday’s blog post suggests that revenue publishers receive has been the same for AdSense since its launch in 2003.
The Google post went on to say that “We hope this additional transparency helps you gain more insight into your business partnership with Google. We believe our revenue share is very competitive, and the vast number of advertisers who compete to appear on AdSense sites helps to ensure that you’re earning the most from every ad impression.”
